Novilla
Gel memory foam comfort at Amazon-friendly prices
100-night trial10 years warranty$169–$399 queen
By the Mattress in USA Editorial Team · Dataset date: 2026-04-19 · www.novilla.net ↗
Visit Novilla Official Website →Overview
Novilla has built a strong following on Amazon with its line of gel memory foam and hybrid mattresses priced mostly between $150 and $400 for a queen. The Bliss and Vitality models combine gel-infused foam with breathable covers, earning consistently high ratings from budget shoppers. Novilla positions itself slightly above the absolute cheapest options by emphasizing cooling features and multiple firmness layers, making it a step-up pick within the budget category.
Key Facts
Founded2016
HeadquartersCity of Industry, CA
Parent CompanyIndependent
Mattress TypesMemory Foam, Hybrid
DeliveryFree shipping (Amazon Prime eligible)
ManufacturingInternational
Certifications
CertiPUR-US
Product Lineup
| Model | Type | Firmness | Queen price (historical) |
|---|---|---|---|
| Bliss 10 Inch | Gel Memory Foam | Medium | $229 |
| Vitality 12 Inch | Gel Memory Foam | Medium-Plush | $289 |
| Serenity Hybrid | Hybrid | Medium | $339 |
Prices shown are approximate queen-size MSRP. Check Novilla's website for current pricing.
Novilla Model Reviews
Strengths
- +Gel-infused foam at budget prices
- +100-night trial (generous for budget tier)
- +Strong Amazon rating history
- +Multiple firmness options
Considerations
- −Budget-grade foam density
- −Brand support runs through Amazon for most buyers
- −Limited edge support
Best For
- ✓Budget shoppers wanting gel cooling
- ✓Side sleepers on a budget
- ✓College students and first apartments
- ✓Amazon shoppers comparing budget foams
Not Ideal For
- ✗Heavy sleepers
- ✗Those wanting premium longevity
- ✗Stomach sleepers needing firm support