Brand Profile
Purple
The GelFlex Grid technology that changed how America sleeps
100-night trial10 years warranty$799–$3998 queenMade in USA
Last verified: 2026-04-19 · www.purple.com ↗
Visit Purple Official Website →Overview
Purple disrupted the mattress industry with its proprietary Hyper-Elastic Polymer GelFlex Grid, a unique comfort layer that flexes under pressure points while supporting the rest of the body. This grid design creates an open-cell structure that promotes exceptional airflow, making Purple mattresses among the best options for hot sleepers. The company offers models ranging from the affordable Purple mattress to the premium RejuvenatePlus line. Purple is publicly traded and manufactures its products in the United States.
Key Facts
Founded2015
HeadquartersLehi, UT
Parent CompanyPurple Innovation, Inc. (Public)
Mattress TypesHybrid (GelFlex Grid)
DeliveryFree shipping; setup available in select areas
ManufacturingUnited States
Certifications
CertiPUR-US
Product Lineup
| Model | Type | Firmness | Queen Price |
|---|---|---|---|
| Purple Mattress | Foam + Grid | Medium-Firm | $999 |
| Purple Plus | Foam + Grid | Medium | $1,499 |
| Purple RestorePlus | Hybrid + Grid | Medium / Firm | $2,499 |
| Purple RejuvenatePlus | Hybrid + Grid | Medium / Firm | $3,498 |
Prices shown are approximate queen-size MSRP. Check Purple's website for current pricing.
Strengths
- +Exceptional temperature regulation via GelFlex Grid
- +Unique pressure relief without heat buildup
- +Durable grid material that resists sagging
- +Good motion isolation
- +Made in the USA
Considerations
- –Higher price for premium models
- –Unique feel may not suit all preferences
- –100-night trial (shorter than 365-night competitors)
- –Heavier than standard foam mattresses
Who Is Purple Best For?
Recommended for:
- ✓ Hot sleepers seeking superior cooling
- ✓ Those who want a unique, responsive feel
- ✓ Back and side sleepers
- ✓ Couples needing pressure relief without heat
May not be ideal for:
- ✗ Those who prefer traditional memory foam feel
- ✗ Very tight budgets
- ✗ Those wanting a long sleep trial