Brand Profile
Serta
America's #1 mattress brand by market share since 1931
Last verified: 2026-04-19 · www.serta.com ↗
Visit Serta Official Website →Overview
Serta is the largest mattress manufacturer in the United States by market share. Founded in 1931 and headquartered in Atlanta, Georgia, Serta is best known for its Perfect Sleeper line, which was designed in partnership with the National Sleep Foundation to address common sleep complaints. The company also produces the iComfort line with cooling technology and the iSeries hybrid collection. Serta is part of Serta Simmons Bedding (SSB), which also owns Beautyrest, Simmons, and Tuft & Needle. Serta mattresses are widely available at retail stores including Mattress Firm, big-box retailers, and furniture stores across the country.
Key Facts
Product Lineup
| Model | Type | Firmness | Queen Price |
|---|---|---|---|
| Perfect Sleeper | Hybrid / Innerspring | Multiple options | $799 |
| iComfort | Memory Foam | Medium / Firm | $1,299 |
| iSeries | Hybrid | Medium / Firm | $1,699 |
| Arctic | Hybrid (cooling) | Medium | $2,299 |
Prices shown are approximate queen-size MSRP. Check Serta's website for current pricing.
Strengths
- +Largest US mattress brand with wide retail availability
- +Perfect Sleeper designed with National Sleep Foundation
- +Strong cooling technology across product lines
- +Multiple price points from budget to premium
- +Made in the USA
Considerations
- –Trial periods and return policies vary by retailer
- –10-year warranty shorter than lifetime competitors
- –Less convenient than DTC online ordering
- –Pricing can be inflated by retail markup
Who Is Serta Best For?
Recommended for:
- ✓ Hot sleepers (iComfort/Arctic lines)
- ✓ Those who prefer in-store shopping
- ✓ Budget to mid-range shoppers
- ✓ Back sleepers wanting firm support
May not be ideal for:
- ✗ Those wanting 365-night trials
- ✗ Shoppers preferring DTC convenience
- ✗ Those seeking organic materials